Create Greatness.
Create Greatness.
Everybody has something worth sharing with the world.
That’s why globally more than 50 million people now consider themselves content creators and why children no longer want to be astronauts when they grow up, they want to be YouTube stars.
It’s easy to credit technology as the catalyst of this creative boom but in actual fact, the boom in creation is about people, their passions and their purpose.
The reason so many people are making content is that we all have a fundamental need to create so we needed a distinctive brand platform and disruptive campaign that will grow both brand awareness and sales.
I led the planning, creation and execution of the campaign.
It marked a big milestone as the first-ever awareness campaign for Elgato.
The campaign, which went live on web, social, paid channels, had a great reception from the community,
it increased awareness, share of voice and positive perception of the brand.
Get a real job.
Play a real game.
Make some real friends.
Start living in the real world.
Are they for real?!
These are real highs and real lows.
It’s real laughter, real excitement,
real pride.
And yes, these are real tears.
This is a real community.
With real hopes, and real dreams.
Welcome to the real world.
Come on in.
#CreateGreatness.
