• Everybody has something worth sharing with the world. That’s why globally more than 50 million people now consider themselves content creators and why children no longer want to be astronauts when they grow up, they want to be YouTube stars…

  • A unique experience space for adidas consumers. Built with hyperlocal relevance, fully digital-enabled, and most importantly, sustainability-focused.

  • What if we could repurpose every bit of waste that we produce?

  • The first permanent adidas “FOR THE OCEANS” sustainability retail space.

  • An initiative for consumers to bring their old clothes to the collection points in adidas stores

  • The complete transformation of the brand's number 1 store in Europe is a part of Adidas’ process to leave a mark in the heart of key cities around the world.

  • A collection composed of six cubes, created for adidas Creative Direction Exhibition.