For the launch of the highly awaited Fallout game, we worked together with Bethesda to bring to market a hardware drop, consisting of Wave DX, Stream Deck, Wave XLR and Wave Mic Arm LP in a limited Fallout edition.

I led the product launch, creation and execution of the campaign.
The campaign, which went live on web, social, paid channels, had a great reception
from the community.

Before you brave the apocalypse, equip the right tools for the job. Officially licensed by Bethesda, this rare gear enhances your sound and controls, in signature Vault-Tec style. So you’re ready for whatever the wasteland—or your audience—throws at you.

See the landing page...