The campaign goal was to drive awareness and adoption amongst aspiring new audiences of creators
and business professionals.

“Whether it’s a work presentation, defeating the big boss or a cool makeup tutorial; creating is hard.
Your effort should go into what you’re making, not making the tech work. So, we’re showcasing the effortlessness of Elgato Neo’s plug-and-play products by comparing it with the effort that goes into actually creating something.”

I led the product launch, creation and execution of an omnichannel campaign to launch
the new Elgato Neo product line. The campaign, which went live on web, social, paid, and brick-and-mortar channels, met all brand and sales KPIs.

See the landing page…
See the campaign strategy deck…