If you look past virality and clickbait, content creation in its purest form has always been about one thing -self-expression.

This campaign focuses on the moment each of our influencers came to the realisation that they were made for one thing: creating. We watch as Elgato helps these creators share their journeys, execute their ideas and achieve their goals, without ever having to compromise on who they are.

I led the planning, creation and execution of the campaign.
The campaign, which went live on web, social, paid channels, had a great reception
from the community, it increased awareness, share of voice and positive perception of the brand.