What if we could repurpose every bit of waste that we produce?

That sounds crazy. Impossible even. So naturally, we did. We got our hands on every sliver of waste from our busiest retail store, which is visited by thousands of consumers weekly, and went about upcycling it to expose the real potential of trash. The results were profound. What was once cardboard shipping boxes became architectural pop-ups, polybag packaging became functional furniture, and supplemental waste got a second lease of life as retail fixtures in-store.

In collaboration with 
Papieroffizin / Bureau Kilian Schindler / Studio Simone Post / Rafael Mudal

See the process…