Adidas flagship in London, a unique experience space for our consumers. Built with hyperlocal relevance, fully digital enabled, and most importantly, sustainability focused. It sets a new benchmark for our brand’s future retail endeavours.

For this project, I led the sustainability retail creative direction, achieving an immersive sustainability experience for the consumer. This came to life as our first permanent in-store sustainability space, dedicated to showcase adidas sustainable products and educate the consumer on adidas’ efforts and how they can contribute to the cause.
Besides the main space, different sustainability touch-points can be found throughout the store.

In collaboration with 
Kusheda Mensah / &New / Charlotte Kidger / Ecopixel / Heike Weber