We needed to create a trailer for the launch of the new Stream Deck + that is punchy, hyped, and product-focused. The trailer would predominantly live on the Elgato website, with cutdowns running across social. It needed to appeal to all content creator types and showcase the new and original functionalities of Stream Deck +, covering three key areas: Audio Control, Studio Control, and Video Control.

Set to a thumping digital track, the film opens with a content creator standing in an empty room. In front of them is an Elgato Stream Deck +. As the music plays, a hand presses a button or turns a dial on the Stream Deck + in time with the music. Each press or turn creates an exciting new effect on the scene and our creator.
The effects we see all relate to the functions that can be achieved with a Stream Deck +.

I led the planning, creation and execution of the campaign.
The campaign, which went live on web, social, paid channels, had a great reception from the community and met all brand and sales KPIs.

See the landing page…